Identity Design + Promotional Campaign + Website Design
SR Pumpkin and Flower Farm is a local, family-owned, u-pick flower and pumpkin farm located in Davey Nebraska. Every year over 2 acres of flowers and 100 different varieties of pumpkins and decorative squashes are planted by hand for people to come and enjoy. SR wanted a brand refresh to feel more inviting, modern, and simple. Along with a brand refresh, SR also wanted a name change to have more recognition with the locals. They settled on Davey Flower Farm, as their farm is located on Davey Road. A series of pieces were created to promote the flower farm and their new identity to locals who have never been to a U-pick flower farm in hopes of attracting more business to their quaint farm. The design gives a refreshed and professional look to the company that they desperately need.
Deliverables:
Identity
6 x 5 Handout
Instagram Posts
Website
Outdoor Signage
Canvas Bag