Nebraska Games & Parks

Nebraska Game and Parks Commission oversees the stewardship of the state’s fish, wildlife, and outdoor recreation resources. They work with many partners to manage parklands and trails for outdoor enthusiasts while also focusing on efforts of conservation that support wildlife, fish, and plant diversity. An updated identity and promotional campaign was created for them with a family-friendly, laidback, and positive feel to introduce Nebraska state parks and recreational areas to individuals who may not be familiar with them. The new design gives a refreshed look to their existing brand that will cause curiosity to learn more and find a new or strengthen an existing passion for the outdoors.